Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Wednesday, December 31, 2014

Website Marketing- Pixel Page Advertising - The hottest advertising craze on the internet

What is next? I’ve been in marketing for many years, and just when I assume I’ve seen it all, I get shocked all over again. Every new trick I see causes me to laugh at the beginning. But then results come in the picture. You get to believe it. I’m talking about Pixel Ads.

So, what is pixel page? Or what is pixel advertising? Or what are pixel ads?
Pixel Ads, sometimes referred to as Micro Ads, are little advertisements that only slot in the space of a pixel on a web page. These ads range anywhere from a penny to a dollar per pixel and several sites are offering free Pixel Ads.

“Selling the ads on the front page of a site has been easy because they are attractive to watch and easier for site owner to get lots of traffic towards his site”, InnovativePixelPage, one of the companies selling pixel ads said. If an advertiser buys a 10x10 pixels or block or slot, it appears as a small square in the grid of small squares on the site's front page.

It is kind of strange. The site also makes advertising fun, instead of a "big, serious thing." IPP. It’s no secret that banner advertising has been gradually declining in popularity and effectiveness, and everyone has popup blockers installed to keep those annoying popup ads from screening. Pay-per-click advertisers are becoming increasingly frustrated with click scam, the high rate of unqualified clicks.

In pixel page, when visitors click on the ads that link to the advertiser's Web site, they are on these sites for hours. Already, the guys that bought the ads are reporting fabulous amount shifts.

Crazy Advertising Schemes :
You’ve all probably seen innovativepixelpage.com by now; this is a website where pixel ads are displayed free in for site promotion. The site uniquely features pixel ads, periodic theme change, free monthly site status or report, new mouse rollover option to boost site rank, categorized advertisement, faster site loading supporting jpg format instead of other time consuming picture formats, real time site clicks, etc.,      

So enjoy pixel site, happy surfing!

Sunday, December 28, 2014

Want The Best Advertising Bang For Your business Free?

New marketers often come online, hoping to make their fortune, but the success rate is slim. According to Ken McArthur at AffiliateShowcase.com, it’s only 5%. The reasons for that difference between the successful and the unsuccessful are myriad, but one reason is that folks don’t advertise enough or in the right ways. Did you know that there are some great free ways to get all the visitors you need?

The best free advertising online today comes from three distinct practices:

* Writing a blog
* Writing articles
* Using traffic exchanges

Let’s look at these three methods a bit closer.

Writing a blog is simple and anyone can do it. “Web logs,” or as we’ve come to call them—blogs, can be about anything, but I’d advise you to write about something you know well. What’s your passion or hobby? Do you have some specialized knowledge that you can rely on to write a blog that others will subscribe to and enjoy? Those are good places to start. But whatever the subject may be, you can capitalize by advertising the site you want to promote in a sidebar to the blog, where space is provided for you to enter links and text ads. Or, you can include information about a product that complements what you’re writing about from another source. For instance, if you’re writing a blog about fly fishing, use it to advertise books about fly fishing that are available at Amazon.com with an affiliate link.

The second avenue to great free advertising is article writing. Again, you’ll want to write about things you know. For instance, if you’re the head of the PTA, you may have some great ideas about fund-raising. Or, if you’re a banker, you may want to write about different types of investment opportunities. Whatever you write about should be accurate and concise for two reasons: you want the article to be accepted by distribution sites and you want people to enjoy your writing. This may prompt them to find other articles that you have written online and allow you to build a following. Once you have a regular reader core and have branded yourself as an author, people are more willing to join your program or pay for your product. Plus, once distributed, your article may sit on dozens of sites, rather than just one, giving you much broader exposure. Use a “resource box,” which is article-jargon for “signature file,” to advertise your opportunity because unlike blogs, you can’t write whatever you want. Articles should never be blatant advertisements.

When it comes to attracting visitors, traffic exchanges have a similar effect, though the results are more immediate. The premise of a traffic exchange is that you view other advertisers’ sites so that they will view yours. This is accomplished via many different means from clicking on words, numbers, or symbols to move to the next ad, or with some, by clicking text ads. Other than “pro” traffic exchanges, which charge for memberships, most traffic exchanges are free to join. The amount of advertising you receive is only limited by the amount of time you want to “surf” others’ sites. It’s a fast, easy way to get the job done.

Because each method of advertising has a unique way of attracting visitors, spending time cultivating all three options is advisable. Yet, if you want to be taken seriously, it’s best to learn how to write cogently before plunging in headlong. A negative first impression can color a reader’s opinion of you forever. Make that first encounter a good one. Since traffic exchanges take no time and little consideration to produce results, start there and expand to the other avenues of traffic as your writing ability grows. Next thing you know, you’ll need more bandwidth to accommodate all the visitors clamoring to support you!

Tuesday, December 23, 2014

Using Banner Stands to Increase Trade Show Traffic

Banner Stands | Attending a trade show can be a very effective method of promoting your company and its products. And one of the most effective ways to optimize your trade show display and increase traffic to your booth is through the use of banner stands. A banner stand for your trade show display draws attention to your booth and helps you deliver your message to prospective clients, current customers, and business contacts at what is usually a highly competitive event. Your trade show display should stand out from the crowd, and a banner stand is a great way to make sure it does.

Banners themselves are typically constructed with either fabric or vinyl. There are advantages and disadvantages to each type of material, so you should consider how you will use your banner stand before deciding between fabric and vinyl. Fabric banners are durable and long-lasting. Fabric doesn’t reflect light like vinyl, which can decrease your banner’s readability. Fabric banners also don’t bend or crease so they travel well. However, fabric banners are not easy to clean and can become dingy or faded with time. Vinyl banners are easy to wipe clean and allow for brighter colors and sharper image definition on them making them more eye-catching than fabric banners. 

There are many aspects of banner stands that make your investment in one worthwhile. Banner stands can be designed with your company logo or graphics, and include the important information you want to convey to prospective clients. They can be used in conjunction with a trade show display or on their own to advertise a product, announce an event, or showcase information about your business. They can be used as an extension of your trade show booth at a show because they can be set up in other areas like the show lobby or at the end of an aisle. Additionally, banner stands are lightweight, portable, and easy to set up and takedown.

Once you have invested in a banner stand, you will find many uses for this vital piece of equipment outside of trade show displays. Banner stands are reusable and long-lasting. You might consider setting up your custom banner stand in a shopping mall to draw customers into your store, in a hotel lobby to direct the flow of traffic, at a movie theater to advertise an upcoming film, at a sporting event to showcase team information, or wherever your audience is likely to be found. The benefits of a custom banner stand will last your business far beyond trade show displays, and with proper care can be used for several years of succinct, eye-catching advertisement for your business or company.